Bollywood'sBiggest Fall Blockbuster Exclusively Available
On BOLLYWOOD HITSON DEMAND Before Its DVD Release
Bollywood’s blockbuster hit Ra.One, starring international sensations Shah RukhKhan (in dual roles) and Kareena Kapoor, is now available exclusively onBollywood Hits On Demand, prior to its DVD release later this month, less than sixweeks after it’s theatrical release.
Bollywood Hits on Demand, the subscription video on demand servicefeaturing Bollywood blockbuster movies and music, is available to Comcast,Cablevision, Cox, Time Warner, CenturyLink and RCN cable customers in selectareas in the U.S. market. The movie will remain available on Bollywood Hits On Demand until January 5,2012. For Comcast and Cox customers, Ra.One will also be available toorder on an a la carte basis for $4.99.
“Ra.One had a record opening in the U.S., beating those of recentreleases, and we’re thrilled to be able to offer this super blockbuster hit tocable platforms prior to its DVD release. We remain committed to offering thebest of Bollywood movies and music to our on demand customers,” said Ken Naz, President of ErosInternational, USA.
Ra. One was released theatrically on October 26, 2011,with astounding box officeresults, making it one of the most successful Diwali openings in Indian cinemaby grossing more than $35 million worldwide. This Bollywood blockbusteris a sci-fi,action film filled with stunning visual effects directed by Anubhav Sinha and starring Shah Rukh Khan, Arjun Rampal andKareena Kapoor. The film also features awidely acclaimed soundtrack produced by Vishal & Shekhar, featuring Grammyaward nominee Akon in the hit Bollywood song “Chamak Chalo.”
